Screen Grabs: “Your Type” by Carly Rae Jepsen

I always know that a song is a bonafide hit when my 50-year-old  father can recite all they lyrics by heart, and that’s what happened with “Call Me Maybe?” the song that put singer Carly Rae Jepsen on the cultural map. “Call Me Maybe?” is catchy, sweet as sugar pop. It’s the kind of song that radio does to death and whose intense popularity puts their artist at risk for one-hit-wonder status. However, Jensen has avoided that pitfall with steady hits and high profile gigs like creating a new rendition of “Everywhere You Look” for the Fuller House theme song. But while her songs may still have their pop overtones, she’s also evolved and matured particularly when it comes to her visuals.

The aesthetic of the music video for Jepsen’s 2015 song “Your Type” is sometimes gritty and dark and other times vibrant and sparkly, like a cross between the videos for Beyoncé’s “Pretty Hurts” and “Blow.” The shifts in aesthetic and mood are meant to contrast reality with fantasy. As the  opening voice over states “this is a Cinderella story” where a girl, down on her luck, struggles with her desire to break out of the realities inhibiting her from becoming a better version of herself. With all the sparkles, fantasy sequences and color

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